People come to you with a problem, and what is your solution, you give them your product. You create an ad, tired of your problem, and then they go to your landing page and you talk more about it and you have your auto responder series and you have a product that you are selling and it will solve their problem. So that is target marketing. Same thing if you are selling meat, you are not going to sell it to the whole world, because part of the world does not eat meat. And …

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